Overview: For travelers visiting the UAE, Middle Eastern sweets are not just a dessert—they are a cultural pillar. This comprehensive guide by Arabian Destination Tourism explores the history, varieties, and best locations to taste authentic Arabic desserts in 2025.
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Imagine walking through the narrow alleyways of the Deira Spice Souk. The air is thick with the scent of roasted cardamom, dried rose petals, and sizzling clarified butter (ghee). You turn a corner, and there it is: a massive, golden tray of Kunafa, fresh from the oven, bubbling with molten cheese and glistening with fragrant syrup. This is not just food; it is an institution.
At Arabian Destination Tourism, we believe that you cannot truly understand the UAE without understanding its palate. Founded by Sadia, our mission is to peel back the layers of Dubai—much like the delicate sheets of phyllo dough in a Baklava—to reveal the authentic culture beneath. While our desert safaris and dhow cruises offer visual spectacles, the real connection happens over a shared plate of sweets.
In this extensive guide, we will take you beyond the buffet line. We will explore the ancient origins of these treats, the “viral” sensations taking over TikTok in 2025, and the hidden gems in Old Dubai that only locals know about. Whether you are a serious foodie or a casual traveler, this is your ultimate handbook to the sugar-soaked world of Middle Eastern desserts.
If you only eat five things during your trip to Dubai or Abu Dhabi, let them be these. These five desserts represent the diversity of the region, from the Levant to the Gulf.
Often asked about as “What is the most popular Arabic sweet?”, Kunafa (or Knafeh) reigns supreme. It is a warm pastry made from spun dough called kataifi.
While Kunafa is an import from the Levant, Luqaimat is the soul of the UAE. These are “bites of the judge”—deep-fried dough dumplings that are crispy on the outside and airy on the inside.
Baklava in the Middle East is different from its Greek cousin. It is often smaller, drier, and less “bready.”
If you visit during Eid Al Fitr أو Eid Al Adha, you will see mountains of Maamoul. These are shortbread cookies made from semolina or flour and clarified butter.
Tracing its roots to Egypt, Umm Ali literally means “Mother of Ali.” It is a bread pudding made from puff pastry (or croissants), milk, cream, sugar, raisins, and nuts.
In 2024 and heading into 2025, a new player entered the arena. If you have scrolled through TikTok or Instagram, you have likely seen the “Dubai Chocolate Bar.”
It is a thick, chunky chocolate bar (usually milk or dark chocolate) filled with a mixture of:
Why is it famous? The ASMR “crunch” when you snap the bar is legendary. It bridges the gap between traditional Arabic textures and modern confectionery.
While the original trend started with specific local chocolatiers like FIX Dessert Chocolatier, you can now find high-quality versions at:
At Arabian Destination Tourism, we can customize your city tour to focus on culinary hotspots. Here are two distinct paths we recommend for dessert lovers.
Experience the gritty, authentic, and aromatic side of the city.
For those who want fusion desserts and Instagrammable moments.
To appreciate Middle Eastern sweets, you must understand the building blocks. Unlike Western desserts that rely on vanilla and butter, Arabic sweets are defined by:
The UAE has over 40 million date palms. Dates are graded like diamonds:
You cannot eat these sweets alone; they are designed to be paired. The sugar intensity requires a bitter counterpart.
Sweet: Dates or Maamoul
Drink: Arabic Coffee (Gahwa)
Why: Gahwa is yellowish-green, brewed with cardamom and saffron, and served unsweetened. Its herbal bitterness cleanses the palate after the intense sweetness of the date.
Sweet: Kunafa or Baklava
Drink: Black Tea with Mint (Shai bil Na’ana)
Why: The tannins in the black tea cut through the rich ghee (clarified butter) and cheese of the pastry.
Sweet: Luqaimat
Drink: Karak Chai
Why: Karak is strong, boiled tea with milk, sugar, and spices (cardamom/ginger). It matches the comfort-food energy of the fried dumplings.
Dubai is a city of superlatives—the tallest building, the biggest mall, the deepest pool. But amidst the chrome and glass, the beating heart of the city remains its traditions. The simple act of breaking a crispy piece of Baklava or sharing a bowl of warm Umm Ali connects you to centuries of history, trade, and hospitality.
At Arabian Destination Tourism, we invite you to take a bite out of this rich culture. Whether you are dune bashing in the desert or cruising the creek, let us sweeten your journey.
From the crunch of the Kunafa to the thrill of the dunes, we handle it all.
Call/WhatsApp: +971 50 911 0197
Email: booking@arabiandestinationtourism.ae
Visit Us: Office #103, Deira, Dubai, UAE
THINGS TO KNOW
This is a common debate! Turkish Baklava is traditionally made with a simple sugar syrup (sugar, water, lemon). It focuses heavily on pistachios (specifically from Antep) or walnuts, and the pastry layers are incredibly thin and moist.
Arabic Baklava (Levantine style) often uses a “heavier” syrup (Attar) that is thicker and flavored with rose water or orange blossom water. The texture can be slightly drier and crunchier, making it more shelf-stable. Also, Arabic assortments include shapes like “Bird’s Nests” (Osh El Bulbul) which use whole pistachios rather than ground ones. In Dubai, you can find both styles easily.
Traditionally, no. Most sweets use Ghee (clarified butter), eggs, or cheese, making them non-vegan. The dough is wheat-based, so it is not gluten-free.
However, there are exceptions!
– Vegan: Simple sweets like Halwa (tahini-based) or Turkish Delight (starch and sugar) are often vegan. Some bakeries now offer vegan Baklava using vegetable oil instead of ghee.
– Gluten-Free: Dates are naturally gluten-free. Roz Bel Laban (rice pudding) can be gluten-free if no thickeners are added. In modern Dubai, specialized keto and gluten-free bakeries (like Keto Goodies) have started making almond-flour versions of Kunafa and Baklava.
Yes, they make excellent gifts, but you must choose wisely.
Travel-Friendly (2-4 weeks): “Dry” Baklava, Maamoul cookies, Ghraybeh (shortbread), and Barazek (sesame cookies). These have low moisture content and travel well in tin boxes.
Eat Immediately (1-2 days): Anything with “Ashta” (fresh cream) or cheese. This includes Kunafa, Halawet El Jibn, and Znoud El Sit. These will spoil without refrigeration and become soggy quickly. Do not try to fly with fresh Kunafa!
When you visit a local home or our desert camp, there is a protocol:
1. Accept the cup: Use your right hand to receive the small finjan (cup).
2. Don’t look for sugar: It is served unsweetened. Eat the date provided to sweeten your mouth.
3. The Shake: Your host will keep refilling your cup (only about 1/3 full each time) until you signal you are done. To stop, shake the cup gently from side to side and hand it back. If you just hand it back, they will pour more!
This is the viral sensation of 2024/2025. It is a chunky chocolate bar filled with a mix of pistachio cream and toasted, crunchy kataifi pastry (the same dough used for Kunafa). The contrast between the smooth chocolate, creamy nut butter, and crispy pastry created a social media storm. The original creator is often cited as FIX Dessert Chocolatier, but many shops now make their own versions.
Prices vary by quality.
Standard Bakery (Supermarket/Deira): 80 AED to 120 AED per kg ($22 – $33).
Premium/Gift Shop (Al Samadi/Bateel): 150 AED to 250 AED per kg ($40 – $68).
Luxury/Gourmet: Some rare varieties with pine nuts or premium packaging can go up to 400 AED/kg.
You can buy small mix boxes for as low as 30 AED ($8) if you just want a taste.
Similar concept (fried dough), but the taste and texture are different. Donut dough is usually yeast-risen and bread-like. Luqaimat batter is looser and fermented, often with yogurt or potato in the mix, giving it a tangy, sourdough-like undertone. The texture is crisper on the outside and more “stretchy” or airy inside. Also, the topping is key: Date syrup (dibs) offers a rich, molasses-like sweetness that is very different from sugar glaze.
Yes! Several culinary studios in Dubai offer cooking classes. However, Arabian Destination Tourism can arrange exclusive experiences. We can organize a private tour where you visit a bakery kitchen to see the masters at work—watching a chef spin the kataifi dough or flip a massive Kunafa tray is an art form in itself.
Ramadan brings exclusive treats known as Qatayef. These are semolina pancakes that are cooked on one side only, then stuffed and sealed.
– Qatayef Asafiri: Small, open-faced, filled with cream and dipped in pistachios. Eaten raw.
– Fried Qatayef: Large, sealed like a dumpling, stuffed with walnuts or cheese, deep-fried, and soaked in syrup.
You will also see Kellaj (phyllo pastry filled with cream) prominently during the Holy Month.
Because we are locals. Sadia and her team don’t just take you to the “tourist traps.” We know where the fresh Luqaimat is being fried at 4 PM. We know which shop in Deira uses the real Nabulsi cheese versus the processed mozzarella mix. Our tours are safe, licensed, and designed to give you a genuine taste of Emirati hospitality—literally and figuratively.