Arabian Destination Tourism

 Executive Summary: The Sweet Soul of Dubai

Overview: For travelers visiting the UAE, Middle Eastern sweets are not just a dessert—they are a cultural pillar. This comprehensive guide by Arabian Destination Tourism explores the history, varieties, and best locations to taste authentic Arabic desserts in 2025.

Key Takeaways

  • The “Big Three” You Must Try: Kunafa (Cheese & Pastry), Luqaimat (Sweet Dumplings), and Baklava (Layered Nut Pastry).
  • 2025 Viral Trend: The “Dubai Chocolate Bar” (Pistachio Knafeh Chocolate) is the year’s must-eat item, blending crunchy kataifi with creamy pistachio butter.
  • Best Souvenirs: Dry Baklava and premium Medjool dates travel best. Avoid fresh cream (Ashta) sweets for travel.
  • Culture Code: Always accept Gahwa (Arabic coffee) when offered; it is a sign of respect and hospitality.

Where to Go (Quick List)

  • Authentic Experience: Al Samadi Sweets (Deira) for 150-year-old recipes.
  • Best Kunafa: Feras Sweets for the Nabulsi variety.
  • Luxury Gifting: Bateel for gourmet dates.
  • Desert Experience: Live Luqaimat stations at our Arabian Destination Tourism Desert Safari.

Planning a trip? Book a customized Culinary & Culture Tour with us today.

The Golden Thread of Hospitality: A Deep Dive into Middle Eastern Sweets

Imagine walking through the narrow alleyways of the Deira Spice Souk. The air is thick with the scent of roasted cardamom, dried rose petals, and sizzling clarified butter (ghee). You turn a corner, and there it is: a massive, golden tray of Kunafa, fresh from the oven, bubbling with molten cheese and glistening with fragrant syrup. This is not just food; it is an institution.

At Arabian Destination Tourism, we believe that you cannot truly understand the UAE without understanding its palate. Founded by Sadia, our mission is to peel back the layers of Dubai—much like the delicate sheets of phyllo dough in a Baklava—to reveal the authentic culture beneath. While our desert safaris and dhow cruises offer visual spectacles, the real connection happens over a shared plate of sweets.

In this extensive guide, we will take you beyond the buffet line. We will explore the ancient origins of these treats, the “viral” sensations taking over TikTok in 2025, and the hidden gems in Old Dubai that only locals know about. Whether you are a serious foodie or a casual traveler, this is your ultimate handbook to the sugar-soaked world of Middle Eastern desserts.


The “Big Five”: Pillars of Arabic Confectionery

If you only eat five things during your trip to Dubai or Abu Dhabi, let them be these. These five desserts represent the diversity of the region, from the Levant to the Gulf.

1. Kunafa (The Undisputed King)

Often asked about as “What is the most popular Arabic sweet?”, Kunafa (or Knafeh) reigns supreme. It is a warm pastry made from spun dough called kataifi.

  • The Variants:
    • Khishnah (Rough): Made with long, crunchy noodle-like strands of pastry. This is the most common version.
    • Na’ama (Smooth): Made with a semolina dough crust that is finely ground, creating a soft, cookie-like top layer.
    • Nabulsi: The most famous variety, originating from Nablus, Palestine. It uses a specific white brine cheese (Nabulsi cheese) that is desalinated and melts into a stretchy, chewy delight.
  • The Flavor Profile: Savory-salty cheese meets sugary syrup. It’s a texture bomb—crunchy on top, gooey in the middle.
  • How to Eat It: It must be eaten hot. In Dubai, it is often eaten for breakfast or as a heavy late-night treat.

2. Luqaimat (The Taste of the Emirates)

While Kunafa is an import from the Levant, Luqaimat is the soul of the UAE. These are “bites of the judge”—deep-fried dough dumplings that are crispy on the outside and airy on the inside.

  • The Secret Sauce: Unlike Western donuts glazed with sugar, Luqaimat are drenched in Date Syrup (Dibs) and sprinkled with toasted sesame seeds.
  • Where to Find It: This is a staple at our Arabian Destination Tourism Desert Safari camps. Watching the women fry them live in large woks over an open fire is part of the cultural experience.

3. Baklava (The Layered Legend)

Baklava in the Middle East is different from its Greek cousin. It is often smaller, drier, and less “bready.”

  • The Filling: In Dubai, you will find varieties stuffed with pistachios (green baklava), cashews, or pine nuts. Walnut baklava is less common here than in the Levant but still available.
  • The Shape: It’s not just diamonds. Look for Burma (rolled logs), Osh El Bulbul (Bird’s Nest), and Asawer (bracelets).
  • Travel Tip: This is the best item to buy for souvenirs as it has a long shelf life compared to cream-filled sweets.

4. Maamoul (The Festive Cookie)

If you visit during Eid Al Fitr or Eid Al Adha, you will see mountains of Maamoul. These are shortbread cookies made from semolina or flour and clarified butter.

  • The Code of Shapes: You can tell the filling by the shape of the cookie!
    • Round & Flat: Usually stuffed with date paste (Ajwa).
    • Domed/Pyramid: Stuffed with walnuts and cinnamon.
    • Elongated/Oval: Stuffed with pistachios.

5. Umm Ali (The Royal Pudding)

Tracing its roots to Egypt, Umm Ali literally means “Mother of Ali.” It is a bread pudding made from puff pastry (or croissants), milk, cream, sugar, raisins, and nuts.

  • Why It Works: It is comfort food personified. Served warm, it is creamy, milky, and rich. You will find excellent versions on our Dhow Cruise Dinner buffets, where it is kept warm in traditional copper pots.

Trending Now: The “Dubai Chocolate Bar” Phenomenon

In 2024 and heading into 2025, a new player entered the arena. If you have scrolled through TikTok or Instagram, you have likely seen the “Dubai Chocolate Bar.”

What is the Viral Dubai Chocolate?

It is a thick, chunky chocolate bar (usually milk or dark chocolate) filled with a mixture of:

  • Toasted Kataifi Pastry: The same dough used for Kunafa, fried in butter until super crunchy.
  • Pistachio Cream: A rich, green paste made from pistachios and white chocolate/cream.
  • Tahini: A touch of sesame paste is often added to cut the sweetness.

Why is it famous? The ASMR “crunch” when you snap the bar is legendary. It bridges the gap between traditional Arabic textures and modern confectionery.

Where to Get It?

While the original trend started with specific local chocolatiers like FIX Dessert Chocolatier, you can now find high-quality versions at:

  • Vlinder Chocolate: Known for hand-painted bonbons and their take on the Kunafa bar.
  • Grocery Stores: Even mainstream supermarkets in Dubai have started stocking generic versions of “Pistachio Knafeh Chocolate.”
  • Price Point: Expect to pay between 45 AED to 80 AED ($12 – $22 USD) per bar for the premium handmade versions.

The “Sweet Tooth” Itineraries: Explore with Us

At Arabian Destination Tourism, we can customize your city tour to focus on culinary hotspots. Here are two distinct paths we recommend for dessert lovers.

Route 1: The Old Dubai Heritage Trail (Deira & Bur Dubai)

Experience the gritty, authentic, and aromatic side of the city.

  1. Start: The Spice Souk (Deira). Walk through the spice market and smell the raw ingredients: dried Iranian rose buds, whole cardamom pods, and saffron threads.
  2. Stop 1: Al Samadi Sweets (Muraqqabat Street). Take a short taxi ride to this legendary shop. Founded in 1872 in Beirut and expanded to Dubai, it is an institution.
    Order: A plate of “Halawet El Jibn” (sweet cheese rolls) and fresh Maamoul.
  3. Stop 2: Feras Sweets. Just down the road. This is the place for Kunafa. Watch them flip the massive trays.
    Order: Kunafa Nabulsieh (soft or crispy) served hot.
  4. Activity: Abra Ride across the Creek. Take the traditional wooden boat (1 AED) to Bur Dubai.
  5. Stop 3: Arabian Tea House (Al Fahidi). End your tour in the historic Al Fahidi neighborhood.
    Order: Luqaimat and a pot of Karak Chai. The courtyard setting is perfect for photos.

Route 2: The Modern Luxury Sugar Rush (Downtown & Jumeirah)

For those who want fusion desserts and Instagrammable moments.

  1. Start: Dubai Mall.
  2. Stop 1: Bateel. Visit their boutique for a tasting of gourmet dates. Try the dates filled with caramelized pecans or candied orange peel.
  3. Stop 2: Hafiz Mustafa 1864. Located in Dubai Mall, this Turkish legend serves incredible Baklava and Turkish Delight with views of the fountains.
  4. Stop 3: Logma (Fashion Avenue). A modern twist on Emirati cuisine.
    Order: The “Chebab” (Emirati pancakes) with cream cheese and date syrup.

Deconstructing the Flavors: Key Ingredients

To appreciate Middle Eastern sweets, you must understand the building blocks. Unlike Western desserts that rely on vanilla and butter, Arabic sweets are defined by:

1. Dates (The Fruit of Paradise)

The UAE has over 40 million date palms. Dates are graded like diamonds:

  • Ajwa: Dark, soft, and expensive. Known for religious significance and health benefits.
  • Medjool: Large, caramel-like, and fleshy. The “king of dates.”
  • Khalas: The everyday favorite of locals. Golden brown and sticky, usually eaten with coffee.
  • Sukkari: Extremely sweet and crystallized, almost like candy.

2. The Aromatics

  • Rose Water (Maward): Distilled from rose petals. It gives a floral, perfumed note to puddings and syrups.
  • Orange Blossom Water (Mazaher): Citrusy and bright. Often paired with walnuts.
  • Cardamom (Heel): The queen of spices in the UAE. It is used in the coffee (Gahwa) and often inside the date paste for Maamoul.
  • Saffron (Zafran): The world’s most expensive spice, used to color syrups and flavor milk cakes.

3. The Cheeses

  • Akkawi: A white brine cheese. It is desalinated (soaked in water) to remove salt before being used in sweets. It melts beautifully.
  • Nabulsi: Similar to Akkawi but denser and sometimes flavored with mahlab (ground cherry stones). It gives Kunafa its distinct chew.

The Sommelier’s Guide: Pairing Sweets with Drinks

You cannot eat these sweets alone; they are designed to be paired. The sugar intensity requires a bitter counterpart.

Pairing 1: The Traditionalist

Sweet: Dates or Maamoul
Drink: Arabic Coffee (Gahwa)
Why: Gahwa is yellowish-green, brewed with cardamom and saffron, and served unsweetened. Its herbal bitterness cleanses the palate after the intense sweetness of the date.

Pairing 2: The Levantine Evening

Sweet: Kunafa or Baklava
Drink: Black Tea with Mint (Shai bil Na’ana)
Why: The tannins in the black tea cut through the rich ghee (clarified butter) and cheese of the pastry.

Pairing 3: The Street Food Vibe

Sweet: Luqaimat
Drink: Karak Chai
Why: Karak is strong, boiled tea with milk, sugar, and spices (cardamom/ginger). It matches the comfort-food energy of the fried dumplings.


Conclusion: A Sweet Ending to Your Dubai Story

Dubai is a city of superlatives—the tallest building, the biggest mall, the deepest pool. But amidst the chrome and glass, the beating heart of the city remains its traditions. The simple act of breaking a crispy piece of Baklava or sharing a bowl of warm Umm Ali connects you to centuries of history, trade, and hospitality.

At Arabian Destination Tourism, we invite you to take a bite out of this rich culture. Whether you are dune bashing in the desert or cruising the creek, let us sweeten your journey.

Ready to Taste the Real Dubai?

From the crunch of the Kunafa to the thrill of the dunes, we handle it all.

Call/WhatsApp: +971 50 911 0197

Email: booking@arabiandestinationtourism.ae

Visit Us: Office #103, Deira, Dubai, UAE

BOOK YOUR TOUR NOW

THINGS TO KNOW

Frequently Asked Questions

This is a common debate! Turkish Baklava is traditionally made with a simple sugar syrup (sugar, water, lemon). It focuses heavily on pistachios (specifically from Antep) or walnuts, and the pastry layers are incredibly thin and moist.

Arabic Baklava (Levantine style) often uses a “heavier” syrup (Attar) that is thicker and flavored with rose water or orange blossom water. The texture can be slightly drier and crunchier, making it more shelf-stable. Also, Arabic assortments include shapes like “Bird’s Nests” (Osh El Bulbul) which use whole pistachios rather than ground ones. In Dubai, you can find both styles easily.

Traditionally, no. Most sweets use Ghee (clarified butter), eggs, or cheese, making them non-vegan. The dough is wheat-based, so it is not gluten-free.

However, there are exceptions!
– Vegan: Simple sweets like Halwa (tahini-based) or Turkish Delight (starch and sugar) are often vegan. Some bakeries now offer vegan Baklava using vegetable oil instead of ghee.
– Gluten-Free: Dates are naturally gluten-free. Roz Bel Laban (rice pudding) can be gluten-free if no thickeners are added. In modern Dubai, specialized keto and gluten-free bakeries (like Keto Goodies) have started making almond-flour versions of Kunafa and Baklava.

Yes, they make excellent gifts, but you must choose wisely.
Travel-Friendly (2-4 weeks): “Dry” Baklava, Maamoul cookies, Ghraybeh (shortbread), and Barazek (sesame cookies). These have low moisture content and travel well in tin boxes.
Eat Immediately (1-2 days): Anything with “Ashta” (fresh cream) or cheese. This includes Kunafa, Halawet El Jibn, and Znoud El Sit. These will spoil without refrigeration and become soggy quickly. Do not try to fly with fresh Kunafa!

When you visit a local home or our desert camp, there is a protocol:
1. Accept the cup: Use your right hand to receive the small finjan (cup).
2. Don’t look for sugar: It is served unsweetened. Eat the date provided to sweeten your mouth.
3. The Shake: Your host will keep refilling your cup (only about 1/3 full each time) until you signal you are done. To stop, shake the cup gently from side to side and hand it back. If you just hand it back, they will pour more!

This is the viral sensation of 2024/2025. It is a chunky chocolate bar filled with a mix of pistachio cream and toasted, crunchy kataifi pastry (the same dough used for Kunafa). The contrast between the smooth chocolate, creamy nut butter, and crispy pastry created a social media storm. The original creator is often cited as FIX Dessert Chocolatier, but many shops now make their own versions.

 

Prices vary by quality.
Standard Bakery (Supermarket/Deira): 80 AED to 120 AED per kg ($22 – $33).
Premium/Gift Shop (Al Samadi/Bateel): 150 AED to 250 AED per kg ($40 – $68).
Luxury/Gourmet: Some rare varieties with pine nuts or premium packaging can go up to 400 AED/kg.
You can buy small mix boxes for as low as 30 AED ($8) if you just want a taste.

Similar concept (fried dough), but the taste and texture are different. Donut dough is usually yeast-risen and bread-like. Luqaimat batter is looser and fermented, often with yogurt or potato in the mix, giving it a tangy, sourdough-like undertone. The texture is crisper on the outside and more “stretchy” or airy inside. Also, the topping is key: Date syrup (dibs) offers a rich, molasses-like sweetness that is very different from sugar glaze.

 

Yes! Several culinary studios in Dubai offer cooking classes. However, Arabian Destination Tourism can arrange exclusive experiences. We can organize a private tour where you visit a bakery kitchen to see the masters at work—watching a chef spin the kataifi dough or flip a massive Kunafa tray is an art form in itself.

 

Ramadan brings exclusive treats known as Qatayef. These are semolina pancakes that are cooked on one side only, then stuffed and sealed.
– Qatayef Asafiri: Small, open-faced, filled with cream and dipped in pistachios. Eaten raw.
– Fried Qatayef: Large, sealed like a dumpling, stuffed with walnuts or cheese, deep-fried, and soaked in syrup.
You will also see Kellaj (phyllo pastry filled with cream) prominently during the Holy Month.

Because we are locals. Sadia and her team don’t just take you to the “tourist traps.” We know where the fresh Luqaimat is being fried at 4 PM. We know which shop in Deira uses the real Nabulsi cheese versus the processed mozzarella mix. Our tours are safe, licensed, and designed to give you a genuine taste of Emirati hospitality—literally and figuratively.